Big Idea: The main focus that we have derived at to increase Eli Lilly as a
company is to reduce the quantity of drugs and focus more on the quality
of drugs we can successfully pass through FDA standards. We are
wasting endless amounts of money on marketing and research of the drugs
that are being frozen in Phase 3 the finals phase. We need to increase
our marketing by using more advertisement not only for the product but
the company name to show how reliable we are. The last part we need to
focus on is expanding Elanco Animal Health since they continually grow
with the lack of competition in the industry.